WELCOME TO THE "BRAND HEALTH CHECK" QUIZTake the quiz in order to check your company's BRAND HEALTH and complete the quiz to download your FREE Gazzaroo "Guide to Building Your Brand" E-Book. None Do you have a professionally designed logo?Having an updated, professionally designed logo is crucial as it reflects your brand's modernity, credibility, and commitment to staying relevant in a competitive market. I don't have a logo I designed my own logo My graphic designer cousin said he/she could do it for me R200 A professional Design Agency created my logo None When was the last time your logo was "refreshed" or Re-designed?An updated logo is essential as it signals a brand's evolution, relevance, and ability to connect with contemporary audiences, helping it stay competitive and resonate effectively. I can't remember Why would I do that? More than 5 years ago Less than 3 years ago None None Are you on Social Media?It's important to be on social media because it allows you to connect with your target audience, enhance brand visibility, nurture customer relationships, and remain competitive in today's digital landscape. I use Mxit or call people Social media is not for business My cousin helps me with Facebook My business is on Facebook, Instagram. LinkedIN, TikTok, Youtube and Twitter None How Regularly do you post on Social Media?Regularly posting on social media is essential as it helps you maintain a dynamic online presence, engage with your audience consistently, and stay ahead in building a strong brand identity and customer loyalty. Last Year Once a month Once a week Every day None None Do you have a Website?Having a website is crucial because it serves as your online headquarters, providing a central platform to showcase your brand, connect with potential customers, and establish credibility in today's digital age. Not Neccesary Yes, I designed it myself on Wix Yes, my friend built one for me Yes, a professional design agency built and maintains my website None When was the last time your website was updated or got a makeover?Updating your website regularly is essential because it ensures your online presence remains fresh, relevant, and engaging, helping you effectively communicate your evolving brand identity and captivate your audience. If it aint broke, don't fix it I can't remember More than 3 years ago Less than 1 Year ago None None How is your SEO and Google presence?Having strong SEO and a presence on Google is crucial as it increases your brand's visibility and discoverability, driving more potential customers to your website and ultimately enhancing your brand's online success. What is SEO's? I have a Google business page but haven't tried ads or SEO yet I run smart Google ads & DIY SEO but don't rank yet My SEO & Google adwords are on point and I rank well None Where do you rank on Google?It's vital to understand that the higher your website ranks on Google, the more visibility and opportunities your brand has to connect with potential customers, ultimately leading to better brand performance and success. I don't know I rank on Page 2 or lower My company name rank at the top of Page 1 My key products & services rank on Page 1 of the Google search results None None What about your brand & marketing strategy?A brand and marketing strategy is the blueprint that guides your brand's journey to success, outlining how you'll connect with your audience, communicate your unique value, and achieve your business goals through effective branding and marketing efforts. I'm just winging it I have a strategy but it's not written down I have a well thought out strategy, but without professional input A professional team helped me to set up my brand & marketing strategy None Communication StrategyA communication strategy is the essential roadmap that helps you effectively convey your brand's messages, connect with your target audience, and achieve your branding and marketing objectives by defining how you'll engage and communicate with your customers across various channels. What is that? I don't have a specific strategy, and I don't know who my target audience is exactly I know my target audience but I am not sure I am communicating with them effectively I have a clear understanding of my target audience and the messaging of my brand None None What software do you use to do your branding? Paint or Canva Adobe Photoshop or Corel Draw Adobe Illustrator I have a professional Design Agency that does my branding None How do you do your content writing? I copy other companies' text and Wikipedia I just make it up myself (I passed english in Matric) I use Chat GPT like a boss My professional Design Agency has a copywriter that does my content writing None You completed the quiz! Congratulations, you are a legend 🙂Complete the form below to get your results and your FREE brand guideline E-Book Name & Surname Company Name Cell Number Email I Agree to share this info as per the POPI law Time's upFor any questions or guidance that is brand related please contact our friendly team at Gazzaroo to assist you Office Number: 074 250 7694 Email: hello@gazzaroo.com